Social Media Marketing
Social media is hot. Are you missing the action? Many businesses and organizations have discovered the enormous brand-building benefits of fostering a community around their products or services. It’s not for everyone, but if bringing your customers together and engaging them directly in conversation sounds interesting, social media marketing is for you. Your customers likely share many similar interests, but the one thing they all have in common is you! By creating an online community built around your brand you can increase brand loyalty, gain unique insight into the minds of your customers, provide another avenue of customer service and support, and ultimately expand your influence over the customer experience. ‘Own’ the experience!
Just blog it
Maybe you’re not ready for that or it’s not appropriate for your business, but you still want to engage your customers on a more frequent and conversational level. A blog may be the place to start. While the conversation is more of a monologue, customers are able to respond to your blog posts with their comments.