Website promotion

Traffic Building - website promotion & search engine optimization

You have the world's greatest website complete with must-read content, intuitive navigation, and dazzling graphics. The only problem is, nobody is visiting your great website! Sound familiar? Let Develisys devise a traffic building program so you can get the most from your investment.

.:Get found

Search engine optimization is the first and most important step to getting your website found. Without it, it's unlikely that your target audience will ever find your website through any of the major search engines such as Google, Yahoo or MSN. We use a variety of techniques to improve your search engine placement including search engine submissions, link building and keyword optimization. Depending on your needs, we can also continously monitor and optimize your search engine placement to ensure that you're always getting the most web traffic.

Advertising, in both print and web form, is another effective way of getting your website found. Depending on your target audience, this can also be relatively inexpensive. We'll work with you to develop a traffic building program that meets your needs and budget.

.:Keep them coming back

While it's generally not that difficult to get some visitors to come to your website, the real challenge is getting them to come back. Assuming your website is visually appealing and easy to navigate, the content is most important. If your website says nothing useful or interesting to its visitors, why should they come back? Even if you have great content, how often do you update it and add to it? Stale content is a sure way to reduce your traffic flow to a trickle. Likewise, it's also important to update the look and feel of your website, though nowhere near as often as its content.

Here's some ways we can keep your visitors coming back:
  • Community Features such as discussion forums, classified ads, photo galleries, and polls & surveys give your visitors more reasons to come to your website. It provides a medium for them to interact with people of similar interests through your website.
  • E-mail Marketing such as monthly newsletters and sale notices are a great way to stay in touch with your customers and make them aware of new items on your website.
  • Contests and Promotions, especially when held on a regular basis, are more great ways to keep your visitors coming back.
  • Polls, Surveys, and Games will add interest and interaction to your visitor's web browsing experience.
  • A Content Management System allows you, or anyone in your organization, to easily update your website so you can keep your content fresh.

As you can see, there are a variety of ways that we can build and retain traffic for your website. Naturally some of these techniques will work better than others depending on your particular business and its needs. Please contact us for a free consulation and needs assessment.